{"id":11197,"date":"2022-11-18T12:23:40","date_gmt":"2022-11-18T12:23:40","guid":{"rendered":"https:\/\/vraji.sk\/?p=11197"},"modified":"2023-04-17T14:18:13","modified_gmt":"2023-04-17T14:18:13","slug":"zavadzame-regionalnu-znacku-na-spisi","status":"publish","type":"post","link":"https:\/\/vraji.sk\/de\/zavadzame-regionalnu-znacku-na-spisi\/","title":{"rendered":"Uv\u00e1dzame region\u00e1lnu zna\u010dku Spi\u0161"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>V\u00e1\u017een\u00ed partneri,<\/p>\n\n\n\n<p>dovo\u013eujeme si V\u00e1m predstavi\u0165 novinku v&nbsp;oblasti podpory tradi\u010dn\u00fdch v\u00fdrobkov a&nbsp;slu\u017eieb z&nbsp;regi\u00f3nu Spi\u0161 \u2013 <strong>Region\u00e1lnu zna\u010dku SPI\u0160<\/strong>. <\/p>\n\n\n\n<p>Pripravovan\u00fd projekt region\u00e1lnej zna\u010dky si kladie za cie\u013e zdru\u017ei\u0165 producentov <strong>tradi\u010dn\u00fdch<\/strong> <strong>region\u00e1lnych v\u00fdrobkov a&nbsp;poskytovate\u013eov slu\u017eieb typick\u00fdch pre regi\u00f3n Spi\u0161<\/strong>, systematicky zvidite\u013e\u0148ova\u0165 a&nbsp;marketingovo podporova\u0165 ich v\u00fdrobky a&nbsp;slu\u017eby, ako aj u\u013eah\u010dova\u0165 ich distrib\u00faciu a&nbsp;predaj kone\u010dn\u00e9mu z\u00e1kazn\u00edkovi. Region\u00e1lna zna\u010dka Spi\u0161 nadv\u00e4zuje na podobn\u00e9 etablovan\u00e9 syst\u00e9my region\u00e1lneho zna\u010denia v&nbsp;in\u00fdch regi\u00f3noch Slovenska a&nbsp;\u010ceska.<\/p>\n\n\n\n<p>Region\u00e1lna zna\u010dka d\u00e1va jej dr\u017eite\u013eovi <strong>konkuren\u010dn\u00fa v\u00fdhodu<\/strong>, zd\u00f4raz\u0148uje <strong>pridan\u00fa hodnotu pon\u00fakan\u00e9ho v\u00fdrobku alebo slu\u017eby<\/strong>, <strong>odli\u0161uje ich od in\u00fdch necertifikovan\u00fdch produktov a slu\u017eieb. <\/strong>Region\u00e1lna zna\u010dka <strong>je z\u00e1rukou kvality a&nbsp;region\u00e1lneho p\u00f4vodu produktu.<\/strong> Ka\u017ed\u00fd certifikovan\u00fd v\u00fdrobok alebo slu\u017eba sp\u013a\u0148a krit\u00e9ria kvality a&nbsp;region\u00e1lneho p\u00f4vodu stanoven\u00e9 certifika\u010dnou komisiou. <\/p>\n\n\n\n<p>Certifikovan\u00fd produkt sa vizu\u00e1lne odli\u0161uje od in\u00fdch produktov vyobrazen\u00edm loga zna\u010dky na jeho obale (\u010di priamo na v\u00fdrobku). Z\u00e1ujemcami o certifikovan\u00e9 produkty a slu\u017eby sa st\u00e1vaj\u00fa nielen miestni obyvatelia regi\u00f3nu, ale vo ve\u013ekej miere aj turisti, ktor\u00ed pri svojej n\u00e1v\u0161teve chc\u00fa aj prostredn\u00edctvom nich bli\u017e\u0161ie,&nbsp;autentickej\u0161ie spozna\u0165 nav\u0161t\u00edven\u00fa destin\u00e1ciu.<\/p>\n\n\n\n<p>V&nbsp;pr\u00edpade z\u00e1ujmu o&nbsp;region\u00e1lnu zna\u010dku v\u00e1m ni\u017e\u0161ie pon\u00fakame s\u00e9riu naj\u010dastej\u0161ie kladen\u00fdch ot\u00e1zok a&nbsp;odpoved\u00ed, ktor\u00e9 v\u00e1m o&nbsp;projekte prezradia viac.<\/p>\n\n\n\n<div class=\"row\">\n    <div class=\"col\">\n        <hr class=\"mt-45 mb-45\">\n    <\/div>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u010co je to syst\u00e9m region\u00e1lneho zna\u010denia?<br><\/strong>Syst\u00e9m region\u00e1lneho zna\u010denia je syst\u00e9m certifik\u00e1cie kvality, ktor\u00e9ho poslan\u00edm je prispieva\u0165 k&nbsp;udr\u017eate\u013en\u00e9mu rozvoju regi\u00f3nu marketingovou podporou kvalitn\u00fdch region\u00e1lnych produktov a&nbsp;slu\u017eieb, vr\u00e1tane podpory ich predaja a&nbsp;prep\u00e1jania produk\u010dn\u00fdch syst\u00e9mov v&nbsp;regi\u00f3ne.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kto je hlavn\u00fdm koordin\u00e1torom projektu Region\u00e1lnej zna\u010dky Spi\u0161?<br><\/strong>Hlavn\u00fdm koordin\u00e1torom a&nbsp;majite\u013eom zna\u010dky Spi\u0161 je Oblastn\u00e1 organiz\u00e1cia cestovn\u00e9ho ruchu (OOCR) Slovensk\u00fd raj &amp; Spi\u0161. Na projekte spolu s&nbsp;\u0148ou participuje OOCR Tatry \u2013 Spi\u0161 \u2013 Pieniny, OOCR Severn\u00fd Spi\u0161 \u2013 Pieniny, Miestna ak\u010dn\u00e1 skupina (MAS) Miloj Spi\u0161, o.z. , MAS LEV o.z. a&nbsp;\u010fal\u0161\u00ed partneri.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ak\u00e9 \u00fazemie pokr\u00fdva Region\u00e1lna zna\u010dka Spi\u0161 \/ ak\u00ed v\u00fdrobcovia a&nbsp;poskytovatelia slu\u017eieb sa m\u00f4\u017eu uch\u00e1dza\u0165 o&nbsp;region\u00e1lnu zna\u010dku vzh\u013eadom na ich s\u00eddlo alebo miesto produkcie?<br><\/strong>Region\u00e1lna zna\u010dka Spi\u0161 sie\u0165uje producentov a&nbsp;poskytovate\u013eov slu\u017eieb prioritne na \u00fazem\u00ed miest a&nbsp;obc\u00ed, ktor\u00e9 s\u00fa \u010dlenmi OOCR Slovensk\u00fd raj &amp; Spi\u0161, OOCR Tatry \u2013 Spi\u0161 \u2013 Pieniny, OOCR Severn\u00fd Spi\u0161 \u2013 Pieniny, MAS Miloj Spi\u0161 o.z. a MAS LEV o.z., pr\u00edpadne aj z \u010fal\u0161\u00edch miest a&nbsp;obc\u00ed kult\u00farno-historick\u00e9ho regi\u00f3nu Spi\u0161, ktor\u00e9 prejavia z\u00e1ujem o&nbsp;pou\u017e\u00edvanie zna\u010dky.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Na ak\u00e9 produkty a&nbsp;slu\u017eby sa vz\u0165ahuje pou\u017e\u00edvanie Region\u00e1lnej zna\u010dky Spi\u0161?<br><\/strong>Region\u00e1lna zna\u010dka Spi\u0161 sa pou\u017e\u00edva na po\u013enohospod\u00e1rske a&nbsp;potravin\u00e1rske produkty, remeseln\u00e9 a&nbsp;spotrebn\u00e9 v\u00fdrobky, ubytovacie, stravovacie a&nbsp;doplnkov\u00e9 slu\u017eby v&nbsp;cestovnom ruchu, ktor\u00e9 produkuj\u00fa a&nbsp;poskytuj\u00fa subjekty p\u00f4sobiace na \u00fazem\u00ed syst\u00e9mu region\u00e1lneho zna\u010denia (v regi\u00f3ne Spi\u0161) a&nbsp;ktor\u00e9 sp\u013a\u0148aj\u00fa stanoven\u00e9 po\u017eiadavky a krit\u00e9ria kvality, jedine\u010dnosti a&nbsp;region\u00e1lnej pr\u00edslu\u0161nosti. <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ak\u00e9 v\u00fdhody z\u00edskavaj\u00fa dr\u017eitelia Region\u00e1lnej zna\u010dky Spi\u0161?<br><\/strong>Dr\u017eitelia Region\u00e1lnej zna\u010dky Spi\u0161 a&nbsp;ich certifikovan\u00e9 produkty a&nbsp;slu\u017eby z\u00edskavaj\u00fa od majite\u013ea zna\u010dky a&nbsp;koordin\u00e1tora syst\u00e9mu (OOCR Slovensk\u00fd raj &amp; Spi\u0161) v&nbsp;spolupr\u00e1ci s&nbsp;partnermi marketingov\u00fa podporu svojich v\u00fdrobkov a&nbsp;slu\u017eieb v&nbsp;online priestore (soci\u00e1lne siete, webov\u00e9 str\u00e1nky, online m\u00e9di\u00e1), v&nbsp;masm\u00e9di\u00e1ch, formou tla\u010den\u00fdch propaga\u010dn\u00fdch materi\u00e1lov \u2013 let\u00e1kov, plag\u00e1tov, bro\u017e\u00far distribuovan\u00fdch jednak dr\u017eite\u013eom region\u00e1lnej zna\u010dky ako aj predajn\u00fdm miestam region\u00e1lnych produktov, formou prezent\u00e1cie na ve\u013etrhoch a&nbsp;v\u00fdstav\u00e1ch cestovn\u00e9ho ruchu, na jarmokoch, trhoch \u013eudov\u00fdch remesiel a&nbsp;podujatiach region\u00e1lneho i&nbsp;nadregion\u00e1lneho charakteru.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ak\u00fd je poplatok za pou\u017e\u00edvanie region\u00e1lnej zna\u010dky?<\/strong><br>Po\u010das prv\u00e9ho roku je pou\u017e\u00edvania region\u00e1lnej zna\u010dky pre v\u0161etk\u00fdch v\u00fdrobcov, poskytovate\u013eov slu\u017eieb a&nbsp;ich v\u00fdrobky \/ slu\u017eby <strong>bezplatn\u00e9<\/strong>, za ka\u017ed\u00fd \u010fal\u0161\u00ed rok pou\u017e\u00edvania region\u00e1lnej zna\u010dky v\u00fdrobca \/ poskytovate\u013e slu\u017eby zaplat\u00ed majite\u013eovi zna\u010dky (OOCR Slovensk\u00fd raj&amp;Spi\u0161) poplatok za ka\u017ed\u00fd certifikovan\u00fd v\u00fdrobok alebo slu\u017ebu, sumou na ktorej sa po roku dohodn\u00fa (poplatok bude symbolick\u00fd 10 \u2013 30 \u20ac pod\u013ea druhu v\u00fdrobku, slu\u017eby). Poskytovate\u013e bude dopredu upovedomen\u00fd a&nbsp;mus\u00ed s&nbsp;poplatkom s\u00fahlasi\u0165. Tieto financie bud\u00fa n\u00e1sledne pou\u017eit\u00e9 na prev\u00e1dzku cel\u00e9ho syst\u00e9mu region\u00e1lneho zna\u010denia a&nbsp;s&nbsp;n\u00edm spojen\u00e9 marketingov\u00e9 aktivity.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00f4\u017eu sa o&nbsp;region\u00e1lnu zna\u010dku uch\u00e1dza\u0165 aj predajcovia region\u00e1lnych produktov \/ slu\u017eieb?<br><\/strong>\u00c1no, region\u00e1lnu zna\u010dku m\u00f4\u017eu z\u00edska\u0165 aj prev\u00e1dzkovatelia predajn\u00fdch miest, ktor\u00ed sami region\u00e1lne produkty a&nbsp;slu\u017eby neprodukuj\u00fa, ale zabezpe\u010duj\u00fa ich predaj v&nbsp;\u0161pecializovan\u00fdch predajniach \/ oddeleniach predajn\u00ed alebo in\u00fdm sp\u00f4sobom prispievaj\u00fa k&nbsp;podpore ich predaja. <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Na spolupr\u00e1cu h\u013ead\u00e1me <strong>v\u00fdrobcov<\/strong> remeseln\u00fdch a&nbsp;in\u00fdch spotrebn\u00fdch v\u00fdrobkov, <strong>umelcov,<\/strong> ktor\u00ed dok\u00e1\u017eu obohati\u0165 na\u0161u ponuku typick\u00fdmi v\u00fdrobkami zo Spi\u0161a.<\/p>\n\n\n\n<p>Prihl\u00e1si\u0165 sa m\u00f4\u017eu aj <strong>producenti<\/strong> v po\u013enohospod\u00e1rstve a&nbsp;potravin\u00e1rstve, <strong>prev\u00e1dzkovatelia <\/strong>ubytovac\u00edch a&nbsp;stravovac\u00edch zariaden\u00ed, <strong>poskytovatelia<\/strong> in\u00fdch doplnkov\u00fdch a z\u00e1\u017eitkov\u00fdch slu\u017eieb v&nbsp;cestovnom ruchu.<\/p>\n\n\n\n<p><strong>Bli\u017e\u0161ie inform\u00e1cie V\u00e1m radi poskytneme na telef\u00f3nnom \u010d\u00edsle 0948 846&nbsp;506 alebo e-mailom na <a href=\"mailto:info@raj-spis.sk\" target=\"_blank\" rel=\"noreferrer noopener\">info@raj-spis.sk<\/a><\/strong><\/p>\n\n\n\n<p>Te\u0161\u00edme sa na spolupr\u00e1cu s vami! <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"row\">\n    <div class=\"col\">\n        <hr class=\"mt-45 mb-45\">\n    <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/vraji.sk\/wp-content\/uploads\/2023\/02\/Regionalna-znacka-Spis-zdroj-TV-Reduta.mp4\"><\/video><figcaption class=\"wp-element-caption\">Zdroj: TV Reduta<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.mindop.sk\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/vraji.sk\/wp-content\/uploads\/2023\/04\/Frame-4-1024x471.png\" alt=\"\" class=\"wp-image-11844\" srcset=\"https:\/\/vraji.sk\/wp-content\/uploads\/2023\/04\/Frame-4-1024x471.png 1024w, https:\/\/vraji.sk\/wp-content\/uploads\/2023\/04\/Frame-4-300x138.png 300w, https:\/\/vraji.sk\/wp-content\/uploads\/2023\/04\/Frame-4-768x353.png 768w, https:\/\/vraji.sk\/wp-content\/uploads\/2023\/04\/Frame-4-1536x707.png 1536w, https:\/\/vraji.sk\/wp-content\/uploads\/2023\/04\/Frame-4.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/slovakia.travel\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/vraji.sk\/wp-content\/uploads\/2023\/04\/logo-01-TRAVEL-full-3line-SK-www-RGB_2k-6-1024x590.png\" alt=\"\" class=\"wp-image-11781\" srcset=\"https:\/\/vraji.sk\/wp-content\/uploads\/2023\/04\/logo-01-TRAVEL-full-3line-SK-www-RGB_2k-6-1024x590.png 1024w, https:\/\/vraji.sk\/wp-content\/uploads\/2023\/04\/logo-01-TRAVEL-full-3line-SK-www-RGB_2k-6-300x173.png 300w, https:\/\/vraji.sk\/wp-content\/uploads\/2023\/04\/logo-01-TRAVEL-full-3line-SK-www-RGB_2k-6-768x442.png 768w, https:\/\/vraji.sk\/wp-content\/uploads\/2023\/04\/logo-01-TRAVEL-full-3line-SK-www-RGB_2k-6-1536x885.png 1536w, https:\/\/vraji.sk\/wp-content\/uploads\/2023\/04\/logo-01-TRAVEL-full-3line-SK-www-RGB_2k-6.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e1\u017een\u00ed partneri, dovo\u013eujeme si V\u00e1m predstavi\u0165 novinku v&nbsp;oblasti podpory tradi\u010dn\u00fdch v\u00fdr<\/p>\n","protected":false},"author":50,"featured_media":11212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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